Which sociological academic is primarily associated with the term 'Glocalization'?

The sooner we realize we’re all connected, a better chance we have of warning off the next mass extinction.

Well, with all those multisyllabic words, he must be right. He puts Frasier Crane to shame!

if more people viewed things in their context, there would be fewer problems in the world. Too many people like to generalize for convenience sake.

OMG Globalization, not "Glocalization" lol