In which country is Rolex watch manufacturer based?

Other than being expensive, what is so good about a Rolex?

Player #21035860, its the look of the watch and how it is made to make you feel good

do those people still make the other watch called longines, something like that. anybody know?

Player #21035860, Many see the brand as prestige, opulence, social standing, luxury, show, flash, bling, etc