What was Apple's (Apple Computer, Inc) slogan between 1997 and 2002?

Where were the grammar nazis when this was thought up? "think differentLY" "different" is an adjective. Adjectives describe nouns. "think" is a verb. Adverbs modify verbs. differently is an adverb. But in this age of newspeak and newspell because of texting, who cares?

I'd like to add that mention should be made that "Think" was IBM's motto, hence, Apple's slightly different take. Notice I used "slightly" the adverb and not "slight" the adjective.

WaldoLydeker, Marketing is not about perfect grammar, it's about being catchy

incredible what could be done with all the tax $$ Apple hasn't paid ! Shame 🙄

WaldoLydeker, I pointed this out at my kid's school twenty-some years ago.

Player #17611859, that would be a snappy jingle

Mohinder Chakradhari, uniquely different! and incorrect 🙂

O, but it feels awkward to say it--if you like the English language that is.

Player #17611859, i thought it represented eating the forbidden fruit.

Player #17611859, love this comment!👏

What's with the picture on this one?

WaldoLydeker, while all grammatically correct people would think differently, the ones who wanted a unique identity would "think different" to have people take notice.

WaldoLydeker, And incidentally, where are your capitals after the full stops?

and typical american bad English. it shoukd have been Think DifferentLY. as in an adverb relating to the verb "to think". "different" is an adjective and describes an object as in "different thoughts"