Why do people always look so serious in old photographs?
Correct answer: Long exposure periods

Sassy
The Hershey chocolate company made this into a commercial. It said that people didn’t smile back then because they didn’t have chocolate. When they finally got chocolate they would smile all the time.

Pentatonic Patty
And it wasn’t considered proper to smile!

Clidge
I think I read somewhere that they didn’t smile in the old photograph s due to poor dentistry, many had crooked or missing teeth.

Marcy
Photographers are also Amazing Artist imagination is the limit

Lionessa
Frog, Amen. Hershey's is chocolate for kids. Chocolate for adults is made by Lindt and Godiva. Once you've gone Belgian, you'll never go back.

Excuse the Kuz
The fact that they don't smile isn't important. The fact that they took the pictures is what's important. I wonder what they did after the picture? For sure, they didn't play on their telephones.

Frog
Sassy, Hopefully, one day Hershey's will be able to make chocolate too!